Co-Branded Credit Cards: The Allure and The Reality

Many credit card issuers have partnered with well-known brands, leveraging their customer lists and strong brand affinity, to attract new cardholders. We discuss a number of the most common pitfalls with co‑branded credit card programs and the steps that underperforming programs can employ to improve returns.

Diversification and Value Migration

With the shock of recent bank collapses still fresh in everyone’s minds, now is the time to revisit an important investing principle: diversification. Additionally, we argue that payment company stocks have – and likely will – outperform bank stocks.